George Hyland was the first of many pharmacists to lead the company bearing his name. His passion for safe & natural medicines that bring swift, effective relief is still the driving force at Hyland’s today. In 1903, the year Hyland’s was founded as a Los Angeles pharmacy, homeopathy was standard medical practice in the United States. During the first half of the century, despite the medicine’s effectiveness, cultural and political factors pushed it from the mainstream.